The 30th anniversary of Kaidi Co., Ltd. starts a new journey of building a world-class linear drive supplier enterprise
2023-02-28 Media Coverage
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Come from the historical track of exploration and pursuit, and grow up in the wave of entrepreneurship and innovation. Courage, persistence, inheritance and layout have become the spiritual core and inexhaustible driving force to drive the high-quality development of enterprises. Since Kaidi Electric was founded in 1992, it has made a difficult journey from scratch, from gestation to maturity, leaving a strong and colorful imprint.

Take advantage of the trend and strive for 30 years to be a gold digger of the times

In the early 1990s, Deng Xiaoping's speech on the southern tour set off a wave of private enterprise development across the country. In 1992, Changzhou Kaidi Electric Co., Ltd. came into being in Changzhou, a beautiful land in the south of the Yangtze River.

After 30 years of ups and downs, Kaidi Electric has gradually developed from a small electronics factory to the present, and has become a world-renowned linear drive supplier. The company's main products are composed of electric actuators, hand controls, control boxes and other supporting components. The linear drive system products are widely used in smart home, smart office, smart medical care, automotive electronic control, energy industry and other fields.


Courageousness: Orient the rudder and deeply cultivate the linear drive industry

In the early days of the company's establishment, the founder Zhou Rongqing had long-term thinking about the future main business and technological development. Even if the early circuit board foundry business was doing well, he was not satisfied with it, but relied on his own products and experience accumulation. , keenly positioned the linear drive product, adjusted its business direction in a timely manner with extraordinary courage, and took multiple long-term measures to promote technological research and development, and finally broke through the monopoly of the international giant in the field of online drives, creating today's Kaidi.


· 凯迪正式成立 ·

Gain momentum: Create brand advantages and cultivate a full-line independent industrial chain

From OEM to finding the right business direction, and then embarking on the road of self-research and self-production, Kaidi has gone through many difficulties and changes. In order to be responsible for products and customers, Kaidi's investment is far more than that. The company spent more than ten years spending huge sums of money to build a brand and established a strong full-line independent industrial chain.

From self-made molds to product landing, Kaidi has the right to check every link of the production process. The advantages of the industrial chain enable the company to quickly respond to market demand and stand out in the industry.


Chixing: a new change in management thinking, opening a new chapter in listing

After embarking on a stable development track, how should the company go further? Where does the future go? These issues have become the focus of the collision of ideas between the two generations of managers. In order to adapt to the trend of the times, Zhou Shucheng, the general manager, proposed to go public and further expand production to meet the needs of the market.

In 2017, with the support of the government, a new factory area covering an area of 171 mu with a total investment of 1 billion yuan was put into construction. In June 2020, Kaidi was successfully listed on the main board of the Shanghai Stock Exchange, marking that the company's development has entered a new stage.


· 凯迪股份发展历程 ·

From the 1990s to the present, the torrent of history has eliminated wave after wave of speculators. Some people have enjoyed short-term dividends, and more people have been smashed in the entrepreneurial wave. However, Kaidi is rushing forward, relying on courage And insist on becoming a gold digger of the times.

Ingenuity builds the brand and reaps high-quality development results

In the past 30 years, we have been going through trials and hardships, and we have forged ahead. From just production and processing to today's one-stop research, production and sales, Kaidi has created a complete linear drive industry chain, becoming one of the most famous brands in the industry, and has created a high-quality The road to long-term development.

In the past 30 years, the company's production and construction have been continuously improved ——

Kaidi Co., Ltd. has established a highly complete independent manufacturing industry chain, with a quick-response flexible manufacturing system integrating equipment, technology, products, production capacity and expansion capabilities, forming an independent characteristic "mold development-injection molding-processing-manufacturing- Assembly-testing" vertical business model. It is truly achieved that the raw materials are transported into the factory and the finished products are sent to the world.


In the past 30 years, the market expansion has achieved remarkable results ——

Long-term deep cultivation of the linear drive industry has enabled Kaidi's products to cover many popular industries such as smart home, smart office, medical care, and industrial new energy. The sofa electric actuators produced by Kaidi have achieved a global market share of more than 30%. . Under the inexhaustible development momentum of R&D, production and sales, the company has achieved rapid development in the past 10 years. It has excavated the needs and vacancies of overseas markets with a keen and unique vision, and made arrangements in advance, so as to firmly occupy the top market share and realize It has established a healthy and excellent enterprise development internal and external dual cycle mechanism.

In the past 30 years, the sales and service network has spread all over the world ——

After years of hard work, Kaidi has continuously expanded its global network layout. It has wholly-owned factories in Changzhou, China and Binh Duong, Vietnam. The Michigan factory in the United States has the ability to enter production at any time. In addition, it has exclusive warehouses in North America and Europe. There are corresponding sales support offices in Japan, India, Sweden, Lithuania, Poland, etc.


In the past 30 years, the construction of talent team has been fruitful ——

Kaidi has always insisted on developing a sophisticated talent team. At present, Kaidi has more than 2,600 active employees worldwide, and the company has established a research and development team of more than 260 people including professional engineers in electronics, electrical, software, and machinery. Kaidi pays attention to independent research and development, continuously cultivates and introduces talents, has its own core patents, and invests more than 60 million yuan in talents and research and development every year.

Thirty and "encourage" to start a new journey of future construction

In the past 30 years, Kaidi has worked step by step, from the first motor to the ground, to functional sofas, intelligent lift desks, electric beds, solar actuators, automotive electric tailgate actuators and other products; From a small factory building to a large-scale physical manufacturing enterprise with a global production area of over 300,000 square meters, Kaidi's development imprint is like a small microcosm of the development of the times, firm and steady.

However, the development of the times has always been the coexistence of opportunities and risks. 2020 is the year when Kaidi was successfully listed, and it was also the year when the epidemic began. In the past two years, the global economic development situation has faced huge changes. The rise of trade protectionism will inevitably accelerate the transformation of the global market.

It is not easy to keep awake in the torrent of the times and make the right choice. It is the precautions and long-term planning that enable Kaidi to make the right choice again and again at critical junctures.


In the future, Kaidi will further deploy long-term development strategies, seize the rapid development period of mature businesses, expand scale, improve products, improve customer conversion rates, and achieve high-quality growth. Step by step in the development of emerging markets, do a good job of financing and lay a solid foundation. In the R&D and production work, focus on controlling new product development, quality control, mass production and delivery, continue to optimize operation management, further control the information layout, and help the company's daily work and business decision-making.

It took Kaidi 30 years to become the leading enterprise in the domestic linear drive field, and our goal is far beyond that. In the next 30 years, Kaidi will embark on a new journey, continue to explore new application fields, and strive to build the company into a world-class linear drive supplier.